Online video sharing and social media platform YouTube is testing ads that appear on the screen when videos are paused.
According to Donanımhaber, speaking at a meeting where Alphabet's latest financial report was evaluated, Google's Philipp Schindler announced that the company's trials have yielded positive results. Schindler added that YouTube's pause ads have achieved strong brand lift results and that they are charging premium pricing to advertisers.
FIRST TIME LAST YEAR
YouTube had announced that it first began testing the new ad display in certain regions last year. At the time, the company stated that when you pause a video, it would shrink and an ad would appear next to it.
Schindler did not share any information regarding when the new ad format would begin appearing on YouTube, but noted that they would first be broadcast on smart TVs.
News Source: 12punto
