A new rival for Google: OpenAI to develop a search engine

Google is already in a heated struggle with OpenAI. The leading search engine is no longer the preferred choice for information-based queries following the launch of ChatGPT.

In addition to this, with its Gemini chatbots, Google has launched a major war against the OpenAI front using all the resources at its disposal.

BECOMING A DIRECT RIVAL TO GOOGLE

However, it seems there will be competition on Google's own front as well. According to reports, OpenAI may be developing its own search engine. According to the reports, this may be very early information for now. Since things change frequently over time, this claim could also change. Furthermore, if the company is working on a search engine, there is always a possibility that it could cancel the project.

Beyond using ChatGPT to steer users away from Google Search, developing its own search engine looks like a direct war on Google.

Google earns most of its money from Search. Google sells ads throughout its search engine, and this earns it tens of billions of dollars every year.

Reports indicate that OpenAI will make heavy use of the Bing search engine. Since OpenAI and Microsoft are very closely linked, this makes sense. There is no doubt that the OpenAI search engine, if it happens, will be powered by Bing.

Microsoft Bing is struggling to exceed 10% of the search engine market. Meanwhile, Google pays billions of dollars every year to be the default search engine on iPhones.

News Source: 12punto