The platform that consumes the most internet in Turkey has been identified

The Information and Communication Technologies Authority (BTK) has published its Electronic Communications Sector Market Report for the first three months of 2025. The report shared striking findings regarding internet consumption habits.

According to data reported by NTV, YouTube is the undisputed leader of internet traffic in Turkey. While the platform's share of total internet data usage reached 46.1 percent, Instagram followed in second place with 13 percent, and Netflix in third with 5.9 percent. Regarding this landscape, the report stated,

"It is followed by Instagram with 13 percent and Netflix with 5.9 percent. These data reveal that user behavior is largely based on video content consumption and that social media platforms constitute a significant portion of internet traffic."

ABSOLUTE DOMINANCE IN VIDEO CONTENT

The BTK report emphasized that YouTube has surpassed its competitors not only in data traffic but also in user content preferences. In the Streaming Media category, YouTube was once again the users' top choice.

The report included the following statements:

"The most intensely preferred application was YouTube by a wide margin. YouTube, which has a 60.1 percent share of total traffic, is followed by Instagram with 13 percent and Netflix with 7.6 percent. These data reveal that video content platforms are in a decisive position in digital media consumption and that user trends are largely directed toward audiovisual content."

TIKTOK FALLS SHORT OF EXPECTATIONS

The report revealed that TikTok, known for its popularity especially among young people, remained quite far behind in this race. TikTok's share of internet data consumption in Turkey was recorded at only 3.6 percent.

News Source: 12punto