It was the largest gym chain! MACFit sold to foreign investors

Mars Spor Kulübü ve Tesisleri İşletmeciliği A.Ş., the owner of MACFit, one of the largest gym chains in Turkey, is being sold to the Polish company Benefit Systems.

While all shares of the company, which operated under a partnership between Actera Group and Esas Holding, are changing hands, it was announced that the sale took place for 420 million dollars.

COMPETITION AUTHORITY APPROVAL PENDING

It was announced that the sale price, determined as of December 31, 2024, will be recalculated based on an annual increase rate of 7 percent until the sales process is completed.

The approval of the Competition Authority is awaited for the completion of the sale.

WHAT DOES MACFIT PLAN FOR TURKEY?

Operating 121 fitness centers across Turkey, MACFit has 305 thousand active members and 1.4 million digital members. According to 2024 financial data, the company, which generated 112 million dollars in revenue and 50 million dollars in earnings before interest, taxes, depreciation, and amortization (EBITDA), aims to grow in the coming years.

In a statement made by the Polish company Benefit Systems, it was stated that MACFit plans to open 26 new gyms in 2025 and 22 new branches in 2026. Founded in 2007, MACFit entered a growth phase in 2010 with the investment of Esas Holding and Actera Group.