Signage at Fenerbahçe Şükrü Saracoğlu Stadium has been changed
Following an agreement with the US-based food company Chobani for stadium naming rights and jersey front sponsorship, the signage at Fenerbahçe Şükrü Saracoğlu Stadium has been changed. The Ülker Stadium sign was removed and replaced with a sign reading Chobani Stadium.
Fenerbahçe, having concluded its sponsorship agreement with Ülker, has reached a deal with Chobani.
According to the agreement, which will be effective from the 2025-2026 season, the Yellow-Navy club will generate a total of 14 million Euros in revenue as part of a 5+5 season stadium naming sponsorship and a 2+3 season European jersey front sponsorship.
Following the formalization of the agreement, the signage at Fenerbahçe Şükrü Saracoğlu Stadium was changed.
The sign reading Chobani Stadium was installed in place of the Ülker Stadium sign.
News Source: 12punto
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