Brand rights of Turkey's leading media monitoring company to be auctioned

Ajans Press, one of the leading monitoring companies in the Turkish media sector, has entered a significant turning point following financial difficulties and legal disputes between partners in recent years. The brands under Ajans Press, which was founded in 1953 and has provided services to thousands of companies over the years, are being prepared for sale via public auction through enforcement proceedings. While it is stated that the company continues its normal operations, the sale announcement has caused a major stir in the business world.

Ajans Press had drawn attention as one of the sector's leading organizations in the field of media analysis and monitoring with its brand portfolio. The sale of these prominent brands is described as a historic development for professionals in the field.

According to official information released by authorities, the estimated values set for the key brands of Ajans Press are as follows: A value of 2 million TL has been set for each of the APS Ajans Press Services, Ajans Press, and Ajans Press Kurye brands. The appraised value for each of the other brands, Medyadaki Gözünüz, AP Araştırma, ITS Medya, and Desifrem.com, has been announced as 500 thousand TL.

The first round of the auction will be held on January 22, 2026. Among the brands to be offered for sale, in addition to the flagship brand names of Ajans Press, various brands that stand out with their research and media analytics are notable.

On the other hand, it is stated that partnership disputes that began a few years ago and were carried to court played a decisive role in the company reaching this point. With the Ankara 7th General Enforcement Office intervening in the process in line with the demands of creditors, it is planned to transfer the brand rights to their new owners through the tender.

The origins of Ajans Press date back to the 1950s, to the era of the Bunt Clipping Compilation Firm. The company, which was taken over by Erol Özkan in 1975, had been continuing its operations under the management of Mehmet Ali Özkan since 1993 with its technology and analysis infrastructure. The firm, which played a pioneering role in the archiving and reporting of media data, was considered a "school" in the sector.

Despite the publication of announcements regarding the sales process, it has been reported that Ajans Press continues to provide media monitoring services to its existing customers without interruption. How the company's brand rights will change hands will become clear as a result of the tender on January 22.

News Source: 12punto