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According to Kantar BrandZ's annual report, the total value of the world's most valuable brands has reached 10.7 trillion dollars. This represents a 29 percent increase compared to the previous year.
US-based brands dominate the list, and the dominance of the technology sector continues to be evident.
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APPLE IS LEADER FOR THE 4TH TIME
Apple sits in the leadership seat for the fourth consecutive time with a brand value of 1.3 trillion dollars. The company recorded an annual growth of 28 percent, maintaining its strong position despite economic fluctuations.
Apple is followed by Google (944 billion dollars), Microsoft (884 billion dollars), and Amazon (866 billion dollars). Amazon, in particular, stands out with its 50 percent growth.
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GOOGLE AND MICROSOFT IN PURSUIT
NVIDIA increased its brand value by 152 percent to 509 billion dollars with its success in the artificial intelligence and chip sector, placing it in fifth place.
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Meta, meanwhile, increased its effectiveness in the social media field with Facebook and Instagram, taking sixth and seventh place respectively.
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OTHER BRANDS IN THE TOP 10
McDonald's, the only brand outside of technology, is in eighth place with a stable brand value of 221 billion dollars. Oracle and Visa took ninth and tenth place, respectively, demonstrating strong performance in their own sectors.
News Source : 12punto
