According to MTM data, 'Daha 17' was the most talked-about summer series in July

Competition on the summer screen continues not only in ratings but also in media and social media visibility. According to research conducted by the Media Monitoring Center (MTM) across more than 10 thousand sources between July 1 and July 31, 2026, the most talked-about summer series in July was Daha 17, broadcast on Kanal D.

In the research, the total number of reflections for four summer series broadcast on Kanal D, Show TV, atv, and Star TV across all channels was calculated as 768 thousand 828. 758 thousand 600 of these reflections came from social media posts. Thus, the share of social media in total visibility was approximately 99 percent.

Produced by Pastel Film, Daha 17 took the first place with a total of 369 thousand 232 reflections across all channels. It was followed by the MF Yapım production Muhtemel Aşk, aired on Show TV, with 215 thousand 615 reflections.

The NTC Medya production and atv series Altı Üstü İstanbul ranked third with 139 thousand 185 reflections, while the Ay Yapım production and Star TV series Doğanın Kanunu came in fourth with 44 thousand 796 reflections.

THE RANKING CHANGED IN TRADITIONAL MEDIA

In terms of traditional media visibility, which covers internet, television, and print media excluding social media, the ranking changed partially. While Daha 17 maintained its leadership in this area as well, Altı Üstü İstanbul ranked second and Muhtemel Aşk third. Doğanın Kanunu, on the other hand, was fourth in traditional media.

MTM data indicated that the competition between summer series should be read not only with screen ratings but also with social media interaction and traditional media visibility.

News Source: 12punto