The 'Salah effect' in Trabzon reaches real estate listings: 'Be a neighbor' message for a 31 million lira villa

Trabzonspor's world-renowned transfer of Mohamed Salah continues to create buzz in the city, not only through his on-field performance but also in various other areas. This time, the Egyptian star's name was used as a marketing tool in a real estate listing in Trabzon.

In the listing prepared for a 3-story villa offered for sale in the Akyazı district, near Trabzonspor's stadium, Papara Park, the property's location was highlighted. The listing stated that the villa is located across from the stadium and addressed potential buyers with the phrase, "Be a neighbor to Mohamed Salah."

In the listing for the villa, which has a sale price of 31 million lira, it was noted that the residence is located in the Akyazı neighborhood of Trabzon's Ortahisar district. The use of Salah's name in the listing's title quickly drew attention on social media.

THE SALAH EFFECT IS FELT IN THE CITY

Trabzonspor President Ertuğrul Doğan had previously stated that the Salah transfer would not be limited to on-field results and that the star footballer's global recognition would have cultural and economic impacts. It was noted that interest from Egypt toward Trabzon has increased following the transfer, and that direct flights between Egypt and Trabzon have also begun during this period.

Salah's impact in Trabzon had previously come to the agenda in the field of tourism. A rock he took a photo with in the Kurtdere Plateau in the Maçka district gained attention on social media, and a "Salah Plateau" sign was placed in the area. It was stated that local and foreign visitors have been taking photos in front of the sign.

Meanwhile, the 34-year-old footballer has produced 7 goals and 2 assists in the 8 matches he has played in a Trabzonspor jersey. Scoring a hat-trick in the match against Galatasaray in the 6th week of the league, Salah also stood out as a key figure in his team's 4-0 victory with an assist.

News Source: 12punto