The results of the Trusted Brands 2026 research, which determines Turkey's most trusted brands, have been announced. In the research, Köfteci Yusuf ranked first in the food and beverage restaurant category and was chosen as the most trusted brand in its sector.
The research, conducted in collaboration with FutureBright Group, RepMan, and the Global Marketing Summit, measures the perception of trust and reputation of brands among consumers. Köfteci Yusuf's rise to the top in its category was evaluated based on the company's extensive service network and the relationship it has established with consumers.
Speaking at the award ceremony, Köfteci Yusuf Chairman of the Board Yusuf Akkaş said that there is a long-standing effort and relationship of trust behind this success. Akkaş said, "We have had nearly a million colleagues who have won the hearts and trust of our customers with their unique efforts and dedication for 33 years. I am grateful to them. I offer my endless gratitude. I would like to thank our customers, guests, suppliers, and all our team members who trust and vouch for us."
Starting its operations in the İznik district of Bursa in 1996, Köfteci Yusuf currently serves with over 320 branches and more than 22 thousand employees across Turkey. The company is among the prominent brands in the chain restaurant sector with its accessible pricing policy, fast service approach, and the importance it places on product quality.
The production and supply infrastructure also plays an important role in the brand's growth. Its meat integrated facility in the Yenişehir district of Bursa provides a significant portion of the product supply to restaurants in different cities. The company states that it focuses on food safety and quality standards in processes ranging from production to logistics and restaurant presentation.
In addition to restaurant services, Köfteci Yusuf, which offers raw meat and delicatessen products with its 'Hesaplı Kasap' (Affordable Butcher) concept, also reaches consumers with takeaway and online ordering options. It was stated that the company aims to continue its growth with new investments and expansion steps.
News Source: 12punto
