Briefly for brands: Lessons learned from a Go lesson

My daughter has been taking Go lessons for about three years. Her teacher is Mehmet Emin Barsbey, one of the best-known names in this field in Turkey. While watching her online classes, I encountered a method that I initially found strange: Barsbey constantly gives all students short and clear commands, inserting advice between every move. It seemed like too much repetition to me. However, as I saw the students' progress over time, I realized that this approach works. Perhaps the path to learning lies in simple and applicable sentences rather than complex theories.

At that point, I asked myself the following question: Could I apply the same method to brands? Instead of long reports and pages of strategy, short, concise advice that hits the bullseye... That is how this column came to be. I would like to share my small notes regarding brands that have caught my attention recently. Thank you, Mehmet Emin Barsbey.

Brief Brand Suggestions

• Amazon › If you add a filter button for products coming from abroad to your application, the customer experience would be much smoother.

• American Express › If you strengthen your concierge service with reliable and experienced hands, you can make customers feel true privilege.

• Apple TV › If you continue your movie pricing this way, your viewership rates will drop rapidly; you need to create packages and succeed in bringing Apple One to Turkey.

• Beymen Club › You were doing great work two seasons ago; we hope you return to that point.

• Boyner › Please don't touch anything; continue the functioning system with the same care.

• Collendi › If you spend more energy and quickly reach a state of providing basic financial services, you can make a difference.

• Disney+ › You must quickly stop being a platform that forces advertisements on children in Turkey and become a platform that families can choose with confidence.

• EOfis › Strengthen your marketing team; build a more solid structure by working with collaborative people.

• Garanti BBVA › Continue to trust your customer support team; they are working very well.

• Gazete Oksijen › You should make an agreement with Press Display; that is the best way to handle digital distribution.

• Hilton › Make the rewards more meaningful so that Hilton Honors becomes a valuable loyalty program in Turkey as well.

• İş Bankası › Your senior management is very successful in economic interviews; show the same energy in communication and press relations.

• Metro Grossmarket › The services you provide are not reaching the field team correctly; you need to strengthen your field team.

• Migros › Don't lose what you have while chasing after more; continue to grow while maintaining your existing strengths.

• Opet › Strengthen your PR team; what you do is not reaching the press.

• Paynet › In the fintech world, speed is everything; provide more speed to the customer with your solutions.

• Samsung › Competitors are increasing; you need to concentrate more on product promotion and launches.

• Shell › You appear to be a brand following Opet; you should reorganize your marketing team.

• THY › Being a brand starts with a good product; if you improve your mobile application and strengthen your customer relations, you will advance further on the path to becoming a global brand.

• TRT Haber › If you activate the QR codes next to the news, your digital interaction will increase.

• Turkcell › The 5G era is now behind us; quickly move expansion to the 6G point.

• Türk Telekom › Increase your strong infrastructure even further in fiber; grow the ecosystem by supporting small brands regarding infrastructure.

• Uber › Expand your service range; reopen rentals such as helicopters, boats, and yachts, and include limousines among them.

• Vodafone › Your unlimited mobile subscription is your biggest point of differentiation; instead of cutting it back, expand it into areas like international roaming.

Sometimes brands do not need million-dollar reports, but sentences as simple and direct as those in a Go lesson.