Google is bringing its AI-powered search ads to the global market. This move by the company is notable for its goal of making AI features a more central part of its revenue model at a time when the growth pace in search advertising has been slowing.
The new advertising approach aims to create an ad space that is more integrated with AI-powered responses and experiences provided to users' search queries. Thus, it is intended for advertisers to gain visibility in AI-powered search flows in addition to classic search results.
Google has recently been trying to transform the way users access information by incorporating AI tools like Gemini and similar technologies into different parts of the search experience. Adapting ads to this new structure is seen as one of the key aspects of the company's effort to protect its commercial model within the search ecosystem.
The global expansion is considered part of Google's strategy to strengthen its position in the AI competition not only through product experience but also through advertising technologies. The company aims to both increase user engagement and support growth in search advertising with AI features.
News Source: 12punto
