Competition Authority launches investigation into Google: PMAX campaign under review
The Competition Authority has launched an investigation to determine whether Google is abusing its power in the online advertising sector through its Performance Max campaign. The inquiry will assess whether competition is being hindered and if unfair practices are being applied to advertisers.
According to the announcement on the Competition Authority's website, the Board has launched an investigation to determine whether Google is abusing its power in the online advertising sector with its PMAX campaign.
The campaign, which Google introduced in 2021, offers advertisers the opportunity to access all advertising spaces on the Google Ads platform through a single campaign.
In the investigation to be conducted within this scope, it will be evaluated whether Google is leveraging its power in the field to other advertising services through the campaign in question, whether it is engaging in unfair practices against advertisers, and whether it is hindering competition through data consolidation.
The investigation decisions taken by the Board do not mean that the undertakings against which an investigation has been opened have violated the relevant law and that they are facing or will face sanctions.
News Source: 12punto
Most Read
How the ISIS terrorist preparing for an attack in Istanbul was neutralized
Apple's foldable phone price tag to set a new record
YÖK launches investigation into 23 foundation higher education institutions
Two-day sale and collateral traffic in Gökçek family allegations
Another bankruptcy in the construction sector
Detention warrants for 31 lawyers, searches at 39 offices
Journalist Oya Lale Arslan detained
Footage emerges of Berhan Şimşek allegedly assaulting his former partner
Massive compensation claim against Acun Ilıcalı
New seizure order in the Süleymancılar investigation